Premia Foods set an absolute record in ice cream sales in July
05.08.2010
AS Premia Foods sold ice cream in the total amount of 2,813 tons which is an all-time record amount. During the same period last year the company sold ice cream in the total amount of 1,619 tons. OOO Hladokombinat No 1, the subsidiary company of Premia Foods located in St. Petersburg sold ice cream in July this year in the total amount of 960 tons which is an all-time record amount as well.
“Premia has done well in July and the combination of hot weather and new products that have become favourites of people has made setting these records possible,” as commented Kuldar Leis, the Chairman of the Board of the company, the record-breaking ice cream sales of the food concern. “Both our production units and sales team have managed the increased demand well and they all do their best to ensure that ice creams would be available at all places where people want to buy them. The sales volumes have increased noticeably. For example, on July 13th we sold over 500,000 ice creams in one day in Lithuania, and a sales record was broken in Estonia on the same day, during which the daily sales exceeded 2 million kroons,” he added.
The most popular ice creams of Premia Foods in Estonia are the assortment of ice creams made with 15% cream, including the extremely rich dairy ice cream in a waffle cone, which has become number one in the market, also Väike Tom continues to be a success as well as retro ice creams Regatt and Koolijäätis, known for their quality. In Latvia and Lithuania the Premia and Klasika product lines are the most popular; there is a clear tendency towards dairy ice creams in those countries as well. In St. Petersburg the Sahharnaja trubochka, Baltiiskoje and the Etalon product group continue to be successful.
“I feel really good that once again all markets where Premia offers its products have started to value high quality and creamy taste of an ice cream, which thus promotes product development and enables us to continue introducing new and exciting products on the market during the upcoming seasons as well,” Kuldar Leis said.
The ice creams of Premia Foods, a food concern selling frozen and chilled food products, are the market leaders in Estonia with the market share of 40% and are among the leading two brands in the other Baltic States as well. The most popular ice cream brands in Estonia of the company, which has been quoted on NASDAQ OMX Tallinn Stock Exchange and is operating in six countries, are Väike Tom, Premia, the assortment of ice creams made with 15% cream, Vau, Põhjatäht, etc. Klasika and Premia are the leading ice cream brands of the company in Latvia and Lithuania and Sahharnaja trubochka, Etalon and Baltiiskoje in the St. Petersburg market.
Additional information:
Kuldar Leis
AS Premia Foods
Chairman of the Board
Phone: +372 6 033 800
E-mail: kuldar.leis[A]premia.ee
News
- Premia Foods was given 1st place in Baltic Market Awards for Most Visible Improvement over the Year 27.01.2012
- Premia’s market share on the Estonian ice cream market continues to be 42% 08.11.2011
- Premia’s market share on the ice cream market reached 42%. 05.05.2011
- AS Premia Foods audited Annual Report of 2010 25.04.2011
- AS Premia Foods unaudited financial report 4th quarter and 12 months of 2010 08.03.2011
- Execution of merger agreement between AS Premia Foods and OÜ TCS Invest 14.02.2011
- Conversion of the share capitals of the Estonian companies belonging to the group of companies of AS Premia Foods into euro 14.02.2011
- PRF: Consolidated sales turnover of Premia Foods AS, IV quarter and 12 months of 2010 17.01.2011
- Premia Foods set an absolute record in ice cream sales in July 05.08.2010
- AS Premia KPC sold more than 500 000 pcs ice cream per day 04.08.2010
